How the wrong ISP can damage your business

Your business depends on the Internet to keep you connected – but what if your ISP is doing you a disservice? There are a number of things that can go wrong if your ISP isn’t up to par, which we’ll take a look at in this article. From poor customer service to slower speeds, make sure your ISP is supporting your business in the right way with the right provider.

What is an Internet Service Provider & what do they do?

An Internet Service Provider (ISP) is a company that provides access to the Internet. ISPs can be large corporations, small businesses, or individual people. They are responsible for connecting users to the Internet and providing them with a variety of services. 

The ISP is the company that provides your internet connection. 

They connect your home or office to the internet and provide all of the necessary equipment and services needed to keep your connection running smoothly. Unfortunately, not all ISPs are created equal. When choosing an ISP, it is important to ask questions about their capabilities and rates. It’s also important to verify that they have the technical expertise needed to keep your site running smoothly.

What does a wrong Internet service provider look like?

If you’re unlucky enough to use an ISP that isn’t up to par, your internet experience could be disastrous for your business.

Unreliable Internet Service

If your business relies on an internet connection to operate, you know that a reliable connection is essential. The main goal of your ISP is to provide you with a reliable and stable internet connection. If they fail in this aspect, your business could face higher operational costs. You could also lose loyal customers due to slow service delivery. Slow and unreliable internet connections could also harm business relationships with clients as you will seem unreliable and unable to meet certain demands. 

Read More: Reasons Why a Stable Internet Connection Is Vital To Your Business

Poor Support & After Sale Service

If you’re using an ISP that isn’t providing the level of support your business needs, it could be causing serious damage to your business and your business could suffer. Reliable support is one of the most important aspects to consider when choosing your ISP. 

Example of poor support from an ISP

  • The ISP takes a long time to respond to enquiries submitted via email or a ticketing system.
  • The call center is closed during business hours
  • The call center isn’t able to handle large volumes of calls, leaving you waiting on the line for extended periods of times
  • Support technicians don’t have the correct level of understanding to resolve your issue
  • The support members have been outsourced and there is a language barrier
  • Support technicians are impatient and rude when providing solutions for the problem

These are just a few examples of how poor support can negatively impact your business. In all of these examples you may lose valuable business operation time due to a problem not being solved, it may affect the productivity of your employers or it could leave your customers or clients frustrated as you won’t be able to provide adequate service which could leave your business with reputational damages.

Lack of Scalability

Businesses are constantly growing and evolving. If there is one thing we have learnt from the past 2 years during the COVID-19 pandemic, it’s that businesses need to be flexible and adaptable in order to survive. A good ISP should be able to adapt to your growing business needs. If they are not able to provide you with the tools and equipment needed for your business to survive, your business could face extreme losses. Your business should not slow down due to an ISP that can’t keep up with your business needs. 

Read More: Why Home Internet Packages Don’t Work For Businesses

This to consider when choosing an ISP for your business

When it comes to choosing an ISP for your business it’s important to do thorough research and ask the right questions. As your ISP forms one of the biggest parts of your business operations it’s vital that you take the time to choose the right ISP. 

Aspects to consider when choosing an ISP:

  • Type of internet connection
  • Costs & Contracts
  • Service level agreements
  • Equipment
  • Reliability
  • Bandwidth & Internet Speeds
  • Security
  • Scalability
  • Cloud Computing Services
  • Customer Support

Conclusion

When choosing an ISP for your business, it is important to choose one that will provide you with the best possible service. Unfortunately, many businesses do not take the time to research their ISPs in order to make this decision. As a result, they end up signing up with an ISP that may have harmful effects on their business. The wrong ISP can cause a business to incur unnecessary costs which can have a negative effect on the overall business.

Netlayer as your ISP partner

Netlayer is your supportive ISP partner. Our highly experienced team of professionals are able to assess your business needs and advise you accordingly. With more than a decade worth of experience, you can be rest assured that you and your business are in good hands.

Let’s assist your business today!

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